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In honor of National Hot Sauce Day on Jan. 22, Instacart analyzed purchase data to reveal Americans’ hot sauce preferences.

Top hot sauce brands sold in the U.S. (January–September 2024):

  • Frank’s RedHot
  • Huy Fong Foods
  • Cholula
  • Burman’s (Aldi store brand)
  • Frank’s RedHot (Top pick in 29 states):
    • Georgia
    • New York
    • Illinois
    • Washington
    • Indiana
    • (and 24 other states)
  • Texas Pete:
    • Virginia
    • North Carolina
    • South Carolina
  • Louisiana Brand:
    • Texas
    • Mississippi
    • Arkansas
    • Tennessee
    • Louisiana
  • Tapatio:
    • California
  • Tabasco:
    • Hawaii
  • Highest hot sauce consumption per capita:
    • New Mexico
    • Alaska
    • Colorado
  • Lowest hot sauce consumption per capita:
    • Alabama
    • Arkansas
    • Florida

Source: https://ca.style.yahoo.com/americans-hot-sauce-preferences-broken-080029687.html