Gen Z Is Outspending Millennials on Valentine’s Day—Here’s Why
Valentine’s Day is around the corner, and if you thought millennials were the biggest spenders on love, think again.
Gen Z is stepping up, dropping more cash on gifts and experiences than their millennial counterparts.
So, what’s behind this shift in spending habits? Let’s dive in.
Love, Likes, and Luxury: The New Valentine’s Day
According to the National Retail Federation (NRF), Valentine’s Day spending is set to reach a record-breaking $27.5 billion in 2025.
And leading the charge? Gen Z. Despite being labeled as budget-conscious, they’re proving that when it comes to love (or at least the ‘Gram), they’re willing to splurge.
With nearly half of Gen Z singles feeling pressure to plan extravagant dates, the holiday is becoming more about making memories—and making sure they’re Insta-worthy.
The Price of Love (or Likes)
So, just how much is Gen Z spending?
A recent survey by CouponFollow found that the average Gen Z consumer is expected to shell out around $208 on Valentine’s Day gifts, slightly edging out millennials at $200.
Their shopping carts are filled with both classic gifts and experience-based surprises, with spending projected to break down like this:
- Jewelry: $6.5 billion
- Dining out: $5.4 billion
- Flowers: $2.9 billion
- Candy: $2.5 billion
- Greeting cards: $1.4 billion
But here’s the kicker—Valentine’s Day isn’t just for couples anymore.
About 32% of shoppers plan to buy gifts for friends, and 19% will pick up something for co-workers.
Looks like Galentine’s Day is getting some serious traction!
Why Gen Z Loves to Spend
Experts say this trend isn’t just about romance—it’s about priorities.
Gen Z is gravitating back to tangible goods and high-quality experiences.
Today’s in a tough economic climate, but buying gifts can bring a sense of relief and fulfillment, making the splurge feel worthwhile.
What’s Next?
As Gen Z continues to redefine holiday shopping, expect online shopping and same-day delivery services to skyrocket.
Convenience is king, and younger consumers are willing to pay for it.
With their purchasing power growing, Gen Z’s evolving habits are shaping not just Valentine’s Day but the entire retail landscape.
So, whether it’s a dozen roses, a fancy dinner, or a weekend getaway, one thing’s for sure—Gen Z is making Valentine’s Day bigger (and pricier) than ever!
